The Bourbon Co.

The Bourbon

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Please enjoy responsibly.

The Bourbon Co.

Kentucky straight bourbon whiskey

Not a bourbon.
The Bourbon.

Charred oak, deep amber, a backbone of corn and time. Made in Kentucky, bottled with restraint, built to be the one you reach for.

See the range Join the list

The story

The one name everyone already says.

Whiskey drinkers do not ask for a brand. They ask for a bourbon. We took that word and made it a name: confident, plain-spoken, and impossible to forget. A heritage American whiskey with nothing to prove and nothing to hide.

01

A name with a flag on it

Bourbon is America's only native spirit, protected by law. The Bourbon plants a flag in the category and pours like it means it.

02

Honest liquid

A corn-forward mashbill, new charred oak, and real age. No flavor tricks, no shortcuts. Our bottled-in-bond expression carries the federal stamp of an honest pour.

03

Made to be poured

Built for the rocks, the Old Fashioned, and the long evening. A bourbon that earns its place on the back bar and the home shelf alike.

The range

One name, six ways to pour it.

From an everyday small batch to a cask-strength dare. Proofs shown are illustrative of the lineup.

Small Batch

The flagship. Built for the rocks, the highball, and the everyday pour.

Nose
Caramel, toasted oak, baked apple.
Palate
Vanilla, brown sugar, a little orchard fruit.
Finish
Warm, medium, gently spiced.

Single Barrel

One cask, bottled on its own. No two barrels alike. For the collector.

Nose
Leather, dark cherry, toasted hazelnut.
Palate
Dry oak, clove, dark chocolate.
Finish
Long, dry, a slow ember.

Bottled in Bond

One distilling season, four years, 100 proof. The 1897 federal mark of an honest pour.

Nose
Honey, cornbread, charred oak.
Palate
Structured caramel, baking spice, a little tobacco.
Finish
Confident, classic, well-mannered.

Cask Strength

Uncut and unfiltered, straight from the barrel. A few drops of water open a whole orchard.

Nose
Dark caramel, cedar, dried fig.
Palate
Big, syrupy, oak resin, black pepper.
Finish
Hot, long, rewarding.

High Rye

A spicier mashbill. The cocktail bartender's pick for an Old Fashioned with edge.

Nose
Black pepper, dried mint, citrus zest.
Palate
Cinnamon, rye spice, a touch of anise.
Finish
Dry, peppery, lifted.

Wheated

Wheat in place of rye. The easy, generous pour that wins a room without trying.

Nose
Honey, vanilla cream, fresh bread.
Palate
Round, soft, a little stone fruit.
Finish
Gentle, sweet, easygoing.

The good life

Earned, then poured.

The pour worth coming home to. A bottle with the bearing of a house that has nothing left to prove.

The pours

Three ways to drink it.

House standards, kept short. Pour by feel and adjust.

Old Fashioned

  • 2 oz The Bourbon
  • 1 sugar cube, or 1 tsp demerara syrup
  • 3 dashes Angostura bitters
  • Large rock. Orange peel, expressed and dropped in.

Stir thirty turns, no longer. The bourbon does the work.

Highball

  • 1.5 oz The Bourbon
  • 4 oz cold sparkling water
  • Tall ice. Lemon peel, the long kind.

Build in the glass. Stir once. The summer pour, all year.

Neat, with a sip of water

  • 2 oz The Bourbon, at room temperature
  • A separate small glass of cool water
  • No ice. No rush.

Sip the water first. Then the bourbon. Tasting note: the room got smaller.

Made in Kentucky

Limestone water. Charred oak. Four full seasons.

Every barrel of The Bourbon spends the long Kentucky year on the rickhouse floor: cold winters that pull the spirit deep into the wood, summers that push it back out sweeter. We pick when the barrel says it's time.

The craft

Corn, char, and Kentucky time.

Distilled and barreled in Kentucky by hands that have made bourbon for generations. No neutral spirit dressed up as age. Every expression is sampled and dialed until it earns the name on the label.

  • At least 51% corn in the mashbill, the legal heart of bourbon.
  • New charred American oak at char no. 4, the alligator char, for color and spice.
  • Aged in a Kentucky rickhouse, where the seasons do the slow work.
  • Bottled in bond available, the federal stamp of an honest pour.

The house

The Bourbon Co. makes The Bourbon.

The Bourbon Co. is the house behind the bottle. We don't run the still ourselves. We pick the mashbill, the cask, the warehouse floor, and the moment to pull. Our partners distill in Kentucky to our spec; we age, taste, and sign off before a bottle ever leaves the rickhouse.

A house of one

One name, one promise.

One brand, six expressions, a single house standard. Every bottle of The Bourbon carries the same name, the same word, the same shelf-talker confidence.

A house in Kentucky

Kentucky, all of it.

Distilled, aged, and bottled in Kentucky. Limestone water, four-season rickhouses, char no. 4 oak. The state does the slow work; we do the picking.

A house, not a hobby

Built to be poured for years.

The Bourbon Co. is a long-game whiskey house. The aim is the bottle a bartender reaches for without thinking and the home shelf that always has a finger left.

Questions

Plainly answered.

When is the launch?

We're staging the first release for a quiet pour in select Kentucky and east-coast markets, then opening up from there. Join the list and you'll be the first to know the date and where to find a bottle.

Where can I find a bottle?

At launch, a small set of bars and shops in Kentucky, with a wider footprint to follow. We'll share a stockist map with the list before any retail goes live.

Who actually makes it?

The Bourbon Co. owns the brand, the mashbill, and the house standard. The whiskey is distilled and aged in Kentucky by a partner with generations of bourbon work behind them. We taste and pick every barrel.

What does "Bottled in Bond" mean?

An 1897 U.S. federal mark of an honest pour: a single distilling season, at least four years in the barrel, exactly 100 proof, made at one distillery. It is the cleanest provenance stamp in American whiskey, and we use it where it fits.

Is "The Bourbon" really the name?

It is. The Bourbon Co. makes The Bourbon. Whiskey drinkers already ask for "a bourbon", and we believe the boldest name in the category is the word everyone says. The defensible part is the look, the label, and the house behind it.

How can a bar or shop carry it?

Trade enquiries are welcome. Drop us a note at hello@the-bourbon.com with your market and we'll be in touch as the rollout opens up.

Coming soon

Be the first to pour it.

Join the list for the launch, the drops, and where to find a bottle near you.

You must be 21 or older. Please enjoy responsibly.

For the trade

Bars, shops, and distributors.

Carrying The Bourbon, building a list, or placing it on a back bar? Tell us the market and we'll get back to you as the rollout opens.

trade@the-bourbon.com

For the press

Press and partnerships.

Tasting samples, interviews with The Bourbon Co., and partnership ideas. We're a small house with a clear story and time for the right conversation.

press@the-bourbon.com